Originally, I was thinking of summing up my recent trip to Chicago for the Sage Summit (referenced in my last post). I'm not going to do that, except to say that Sage, like the Yankees, is in for a "rebuilding year," and they're being very open about the need to fix what's not working and to continue to have real conversations with partners and customers. Kudos for that—I'm a sucker for honesty. Also, there weren't a whole lot of announcements, so I have no material.
One other thing: Chris Gardner (the guy who wrote The Pursuit of Happyness, and was Sunday's guest address) is a highly engaging speaker, seems like a great guy with lots of wry humor, and had it even harder than it looked in the Will Smith movie. For starters, his son wasn't Jaden Smith's age at the time, but a toddler. Holy shit. There's more, but you should read the book instead of my blog. Wait. You should read the book after you read my blog.
What caught me as the kernel for today's topic was an email from Jason Brown, a business development executive from a company called Optinlists. I'll quote:
Hi Marshall !
I understand that you are the person responsible for prospecting initiatives and lead generation’s program? Optinlists provides online marketing solutions, which can aid you and your customers in their marketing initiatives. To discuss Mailing List Subscription service for the year 2007 -which can get you targeted mailing lists every quarter or every month.
I had a chance to look your website and I thought there might be a need for us to have a quick chat regarding your marketing initiatives and lead generation processes.
Please test our email append service by sending 100 sample records with contact name, company name, mailing address and telephone number. We will append missing email and or any other missing data at no cost. Test results will be sent within 48 hours with a match rate analysis report.
OK, it's clear that Jason (if there is such a person) has no idea who I am, is lying about having ever seen my Web site—actually, my employer's site, as this was sent to my destinationCRM address—and is tempting me with a baldfaced request to give him more poorly-qualified leads so he can do this to 100 more people. And these jokers want to have a chat with *me* about *my* lead generation and marketing?
Spam exists. Spam will always exist. But I'm feeling peevish. One of my new missions in life is to serve as an agent of corporate Darwinism. By sending crap like this to a business and social media journo, Jason and his company have demonstrated their unfitness to survive in business. So I will collect and publicize any such things that come my way in the hopes that I can hasten the corporate deaths of the senders.
Also, Time Warner Cable's RoadRunner service sucks. Its unreliability has made it nearly impossible to work from home, and I'm paying a lot of money for an Internet connection that doesn't work. I'll be looking to resolve this dispute, but I've got to say it really grinds my gears how Verizon and TWC slam each other in their ad campaigns when neither of them can get the job done. I'm tempted to go with dialup at this point.